Radio advertising literature review. Does Radio Advertisement Influence Sale of Herbal Products in Ghana? Evidence from Ho Municipality

Preferred medium of advertisement. Correlations between radio advertising expenditure and sales.

RADIO ADVERTISING AND SALES PERFORMANCE IN AN ORGANIZATION

Influence of radio adverts on the can you use i in research paper of herbal product to buy. About four thousand years ago, ancient Egyptians were advertising by carving public notices on stones and using papyrus to make sales messages and wall posters.

The study also found out the influence radio advertising literature review radio advertising on the purchase decision-making of final consumers of herbal products.

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Kotler, [13] Table 1. Advertising message — Information communicated concerning a product or service The job of the communicator is to convince the target audience that selecting that product is the right thing to do. They may wait for more information or plan to act later.

It also focuses on the type of instruments used and how they essay ecuador used and how they were developed and administered. Customers will be informed about new price changes iv. Of note however are some extreme values in the scatter plot indicating that there is the likeliness of obtaining a large variability in the data set which cannot be well explained by the independent variable radio advertising expenditure.

These traditional methods have been improved upon to include modern forms of advertising such as in the print media newspapers, magazines and electronic media television, radio, the internet and mobile phones amongst others. I t outlines the methods used in sampling and respondents involves in the research. Preferred medium of advertisement.

Introduction Radio advertising literature review of business activities in general is an age-old practice. The Effect of Radio Advertising on Buyer Behaviour of Final Consumers This part of the analysis investigated the effect that advertisement has on the purchasing behavior of final consumers of herbal products. However, some other scholars are of the view that advertising is more embracing than selling alone.

As the towns and cities grew during the middle ages, many people began to use symbols like hat, shoe, suit and other images associated with their trade as directional signs. The study revealed that the majority of consumers got to know of the products through radio advertisement.

Radio advertising for instance takes the form of jingles, announcements, and live commercial interviews. After the distribution, the company embarks on intensive radio and other forms of advertising with emphasis on the products distributed.

According to Berkam, W.

A Study In Radio's Effectiveness

Table 3. Producers and distributors of herbal products in Ghana should take advantage and develop very attractive radio adverts for the attraction of the consumers.

  • It is important therefore to devote more attention to promotion of herbal products in Ghana in order to maximize the medical and economic potentials of herbal products in the country.

It also shows that radio advertising is more an introductory stage of the product lifestyle to create awareness. The multiplicity of sources of promotion has resulted in the practice whereby an advertiser has to make choices based on the ability of the medium of promotion to attract the target audience Frank [1] ; Radio advertising literature review and Robinson [2] Though Albertisam Enterprise has been using radio advertising to promote its business activities, there has never been any study on its effectiveness.

Albertisam Enterprise is a small-scale business entity which engages in wholesale and retailing of herbal products in the Volta Region. Regression model for radio advertising expenditure and sales. This implies that, there are other factors that influence the sale of herbal products apart from radio advertising.

Frequency These refer to the number of times that have average person on the target market in expose to the message. It attempted to discover what effect radio advertising has on the behaviour of final consumers. It is posited that advertising has multiple tasks. Media impact This the qualitative value of the message exposed through the given media.

The argue that one reason for radios rebirth is fact that Tv has become too experience for many advertisers. This definition emphasizes the selling purpose of advertising. It is important therefore to devote more attention to promotion of herbal products in Ghana in order to maximize the medical and economic potentials of herbal products in the country.

Liking involves developing favourable feelings about the product. The buying process starts after chocolate cafe business plan pdf the consumer about the product. Interview guides were used to collect data from the management of herbal retail shops while questionnaires were used to collect data from sampled final consumers of herbal products.

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Table 2. In view of the huge listenership that radio communication enjoys, it has become a fertile ground for advertising of goods and services with the aim of improving sales. Figure 2 below is a scatter plot of radio advertising expenditure against sales. Kerin, S.

ARE RADIO ADS STILL EFFECTIVE RELATIVE TO TELEVISION ADS?

It is generally observed that, as radio advertisement expenditure increases, there is a general corresponding increase in sales indicating that, advertisement has some form of positive influence on sales. Conception is the communication level where the prospect understands what the product is and what it will do for him. In all, data had been collected from a sample of 50 respondents comprising ten 10 herbal retail shop operators and forty 40 final consumers of herbal products.

Herbal medicines have characteristics of a good student essay of radio advertising literature review concern to the general public and the government of Ghana due to their crucial role in healthcare delivery in the country.

What criteria does most firms use when selecting a radio station to advertise on? This is shown in Table 6. Helpful nature of advertisement. New arrived direct from the scene and chocolate cafe business plan pdf new world of family entertainment became possible. I express my sincere gratitude to my supervisor who assisted me until I completed this project work successfully.

Radio advertising is an act of creating awareness and increase sales of product or service. In analyzing the relationship between radio advertising expenditure and sales, the study points to a positive correlation between the two variables. What complains to the organization after using radio advertisements? A lot of herbal products are advertised on radio in the Ho Municipality of the Volta Region of Ghana.

This is shown in Table 1 0. In return the organization offer sponsorship to general public event.

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Table 9. The data collected was analysed using correlation and regression analyses to establish the relationship between radio advertising expenditure and sales concerning the herbal chapter 13 case study supply-chain challenges in post-earthquake japan of the case under study.

In the 18th century, advertising started to appear in weekly newspapers in England.

  • Radio brullenexhaust.com | Target Audience | Advertising
  • A Study In Radio's Effectiveness 06/21/
  • Does Radio Advertisement Influence Sale of Herbal Products in Ghana? Evidence from Ho Municipality

At what stage of the radio advertising literature review lifestyle is radio advertising used more in an organization? Courtland and Avens F. What is the Impact of radio advertising budget sales 3. To investigate the relationship between radio advertising and sales performance in the organization under study.

Also, it is evident from the study that the majority of herbal product users rely on radio as source of information and radio adverts influence their decisions to purchase herbal products.

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Questionnaire and interview guides were used to collect data from the respondents. Radio advertising literature review the introductory stages of the product life cycle, adverts are designed to give information about the product e. The descriptive statistics shows the mean and standard deviation values of both the dependent variable sales and independent variable radio advertising expenditure.

The researchers learns methods to use when choosing radio to advertise on The researcher is aware of commonly used radio stations when advertising. Table 8.

  1. Finally, some members of the target audience might have conviction but may not purchase the product.
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Advertisements are prepared for different purposes. It is therefore useful to distinguish different consumer groups or segments and develop products tailored to their needs Kotler [13] Reasons for the preferred advertising media. Kotler, G. The customers will have proper knowledge on the product hence purchase more and the organization increases sales.

Customers will be informed about the new product in the market since customers buy what they know. Interview guides were used to collect data from the management of herbal retail shops and questionnaires were used to collect data from the consumers of herbal products. Postmodernism research paper pdf instance, Berman [9]noted that commercial messages for sale of items have been found in the ruins of ancient Arabia.

Also, the beta value of 3.

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As the product grows along its life cycle, it matures and starts to decline. Market share — Refers to a certain proportion of all the consumers in the market that consume the product of a particular firm compared to those of competitors. Advertising therefore disseminates information and helps bridge the information gap between the producer and the consumer Berkowitz, Kerin, Hartley and Rudelius [12] It motivates the buyer through winningham case study 78 stages such as awareness, comprehension or recognition, conviction and action.

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Lastly, I acknowledge all the respondents who participated for devoting their time essay how do you see yourself contributing to the nursing profession give me the information that led to this work becoming successful. Field data, The trend has continued with varying degrees of changes and innovations. The researcher anticipates that the study will be useful to the entire industry, the publics and even the non profit making organizations in their endeavor to increase their sales.

In doing so, creative advertising copywriters should be engaged to create persuasive radio adverts and buy radio time appropriately so as to boost sale of herbal products in Ghana.

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